2 Simple Reasons:
1. Most GOOD domain names are already owned, and the initial asking price to purchase them is more than a business can immediately afford.
2. Leasing one of these names allows you to benefit from a premium web property without huge upfront costs. By making small fixed payments towards the purchase of a name, it ensures you are able to grow your business with minimal startup costs.
* Buying a domain name also allows immediate use, but requires significant up-front investment. Read our Purchasing FAQs here.